about
design from the inside and out
Content Design Group was started in 2004 as a multi-disciplined design / build firm. Our group has a combined 35 years of knowledge and experience in the design / build industry. We conduct master planning with the mindset of a real estate developer, with the creative insight of a designer, and with the jobsite know how of a contractor.
Our goal is to increase the flow of solutions, reduce costly inefficiencies and improve the value delivered to our clients. Content Design Group honors historical significance and works to integrate projects into their developments and communities. When we translate a design, additional consideration is given to construction practices, ecological features, environmental sustainability, energy efficiency, feasibility, and budget.
What is modern design?
Recently we have been faced with the challenge to come up with our definition of “modern”. In our meetings with clients we throw the word “modern” around quite a bit and have come to the realization that sometimes “modern” is a four letter word. What follows is an attempt to clarify what our definition of “modern” is.
Webster’s definition of “modern”:
* Main Entry: 1mod·ern
* Pronunciation: \ˈmä-dərn, ÷ˈmä-d(ə-)rən\
* Function: adjective
* Etymology: Late Latin modernus, from Latin modo just now, from modus measure — more at mete
* Date: 15851 a : of, relating to, or characteristic of the present or the immediate past : contemporary
1 b : of, relating to, or characteristic of a period extending from a relevant remote past to the present time
2 : involving recent techniques, methods, or ideas : up-to-date
3 : capitalized : of, relating to, or having the characteristics of the present or most recent period of development of a language
4 : of or relating to modernism : modernist
By definition any design we do is modern, “of, relating to, or characteristic of the present”. Modern to us, in its most basic form, is just good design based on where we are as a society and where our clients are in there lives, but also realizing that the design may have to be adapted easily in the future, depending on a change in lifestyle. A design for a young couple with two kids is going to be very different than a design for empty nesters. Our definition for Modern design simply stated, is designing for our client’s current and future needs and wants. Design today is obviously going to be different than what it was in 30’s, 40’s, 50’s, or any other era. Our lives are very different than the lives of even our parents. We are constantly incorporating items such as multimedia entertainment, computer stations, and security. Unfortunately, Modern sometimes gets defined as “Contemporary”. Contemporary can conjure up the vision of a minimalist bachelor pad decked out with black leather and chrome.
Again, modern design to us is at it’s core just good design for our times. Modern is the way we live today. The design style could be anything from a classic French County Home to a minimalist concrete and glass home. Whatever the design style, our goal is to insure that our design meets our client’s lifestyle both today and in the future.
We think that the exchange below by Sir Terence Conran shows the difficulty one has when trying to define design, whether it be about modern design or just good design:
“What is good design?”
Sir Terence Conran’s answer:
“I have been asked this question more often than any other. Answering it is never easy. As anyone who has ever ventured into these murky waters will tell you, defining ‘good design’ can rapidly turn into a circular exercise that has more to do with splitting semantic hairs than deciding whether a teapot pours properly. Is good design simply what the majority of people believe to be good design, or is it something that can be measured or scored objectively? Does the concept of good design change according to social, political or economic circumstances, or are there constant factors that enable us to evaluate any object made at any time in history? Why should one person’s judgment be any more noteworthy than another’s? What do we mean by ‘good’? What do we mean by ‘Design’?”
gregory a. beere
It started over 20 years ago on a trip throughout Europe opening his eyes to modern design. Attending the Savannah College of Art and Design, Greg was trained as an illustrator, a skill used in communicating ideas to clients and builders. Later working for a General Contractor, he recognized how critical the details are not only in the design, but also in budgeting and managing the project. Through the course of the following years, skills were honed and used over a myriad of design and construction projects.
m. jason fisher
Growing up working in the family construction company, Jason realized that he loved seeing a building come to life and wanted to be a leading contributor to that process. He received both his Undergraduate and Master’s degrees from the University of Florida and has over 15 years of experience in architecture.
legal
Content Design Group is not and does not represent itself as a registered architect or an architect. Content Design Group is not and does not represent itself as a registered interior design firm or an interior designer. Content Design Group does offer design services including but not limited to the following:
(a) Any building upon any farm for the use of any farmer, regardless of the cost of the building;
(b) Any one-family or two-family residence building, townhouse, or domestic outbuilding appurtenant to any one-family or two-family residence, regardless of cost; or
(c) Any other type of building costing less than $25,000, except a school, auditorium, or other building intended for public use, provided that the services of a registered architect shall not be required for minor school projects pursuant to s. 1013.45.
(d) Plans and drafting services
(e) Renderings and graphic design services for personal or marketing purposes.
We do perform interior design services and interior decorator services for residential applications, but we are not licensed architects or licensed interior designers. For purposes of this paragraph, “residential applications” includes all types of residences, including, but not limited to, residence buildings, single-family homes, multifamily homes, townhouses, apartments, condominiums, and domestic outbuildings appurtenant to one-family or two-family residences. However, “residential applications” does not include common areas associated with instances of multiple-unit dwelling applications.
If a client requires services that Content Design Group is not able to complete lawfully, we have aligned ourselves with strategic business partners (i.e. licensed architects and interior designers) that we refer our clients to so that a job can be completed. Content Design Group may act as a consultant sub-contractor for the licensed entity and under the direct supervision of that licensed entity.
