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“Objectified” update

Submitted by jason on February 13, 2009 – 5:06 pmOne Comment

We first heard about the Objectified movie back in July of last year and immediately had to post about it.  As we mentioned in that post, we were big fans of Helvetica.  At that time it was early on in the making of the documentary and a trailer had not been cut for the film.  The trailer for the film was finally released in early January…and we forgot to post it.

So what reminded us about the movie, and made us want to give an update?  Glad you asked.  You’ll find a short interview with the filmmaker Gary Hustwit in the current issue of Dwell Magazine.  You can find it in the “In the Modern World” section on page 42.  Thankfully you can also find an extended interview with Hustwit on Dwell’s blog, here.  The extended interview actually includes the interview found in print and gives you some deeper insight on a few general thoughts Hustwit has on “good design”.

The film premiers at the South by Southwest Film Festival (SxSW) in Austin, Texas on March 14th.  We’d love to be at the panel, “We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects,” on March 15th at SxSW Interactive.  Along with Hustwit, the panel includes Tim Brown (IDEO), Davin Stowell (Smart Design), and Rob Walker (New York Times Magazine Columnist – Consumed)  The moderator will be Stuart Constantine of Core77.  By the way, if you don’t have Core77′s blog bookmarked you should.

If you’re unable to catch the SxSW premiere, we’d recommend a trip up to Atlanta for a screening on May 13th at the Plaza Theatre.  There will be a post-screening Q&A with Gary Hustwit and special guests.  The other great event that’s happening that same week, hence the recommendation, is MA09, the Modern Atlanta Home Tour.  There are events scheduled throughout the week, but the actual home tours on Saturday and Sunday May 16th and 17th.  Hopefully we’ll see you there, we went last year and had a blast.

For more information on the movie and the screening, visit the Objectified website.

For more information on the home tour, visit Modern-Atlanta website.

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One Comment »

  • Bike Jax says:

    Looking forward to seeing this one. I begged for Helvetica to be added to the screening list for the Jacksonville Film Fest without any success. And with the festival director, unless Objectified comes in spanish language. I’ll doubt we’ll get to see this one either.

    Thanks for posting the trailer.

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