Our goal in the coming year is to provide two to three posts a week for everyones viewing pleasure.  We are thinking about Monday being “Green” post day, Wednesday being “Architecture/Design” day, and Friday being what every we want to post.  Let us know if that is something you would be interested in checking out.

This post would be an example of a “Green” entry.  There are a lot of new products coming out that are sustaiinable, but one of the biggest obsticles we face is the platic water bottle.  These new paper bottles may be just what we need.  Thank you to TheDieline.com for this article and images.

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles:

CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—
meaning 86% become garbage or litter. We looked at this as a radical problem requiring an
equally radical solution. Could we design a container that would leverage sustainability, be
easy to transport, and enhance the consumer’s drinking experience?

SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable
paper container made from 100% renewable resources. Versatile in its range of consumer
applications and made from food-safe and fully recyclable materials, it decreases energy
consumed throughout the product life cycle without sacrificing functionality. It is paper
packaging that stands up to all liquid categories.

Nice work Brandimage!