Yes, its another Springfield property.  We’ve always liked the massing and potential of this building and recently noticed that it is being renovated, having recently been freshly painted, and will be opening soon as a fish market.  Obviously we’ve headed in a little bit of a different direction on the color scheme than the owners, sticking with bold colors, but making the major color in the green family with the magenta toned down a bit and used as the signage color.

We have no idea what they are doing awning and signage wise, but we went the graphic route with a sign that would hopefully grab the traffic’s attention as they walk, bike, or drive by.  As always the awnings play a large part of the UFP.  This time we thought a metal standing seam awning with heavy wood frames would provide an industrial nautical feel and protection that would appeal to potential customers. So, take a look below at Urban Facelift Project #12

currently:

facelift:

slideshow: