The Urban Facelift Project #6 (1300 Main Street)
The Urban Facelift Project #6 is actually our first commissioned Facelift Project. A member of the Springfield community put a previous UFP, #3 (1632-1636 Main Street) in front of the owner of 1300 Main Street because they knew the owner wanted to make improvements to their building, especially because of the opening of the new 3rd and Main development.
Our virtual facelift provides the owner with cost effective improvements that provide dramatic improvements to their building, that they can see visually, in the existing surroundings before any money is spent on actual product or physical labor. Along with actual color choices, all specifications for new products shown in the Facelift are also provided to the owner. The owner is essentially provided a road map of ideas that can be phased in over time to make the virtual facelift into reality.
We’re looking forward to updating you as the improvements at 1300 Main Street shown below, start being put in place.
Exisiting:

Sketch:

Rendering

Slideshow:
If you’d like more information on commissioning your own Facelift Project, please email us at info@contentdg.com


I love these – great work. And a great example of picking yourself up by the boot straps
green architecture
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Architecture Blogs…
Great work, as always.
We’re obviously excited that the owner is taking this step, he knows its time to up the ante a bit.
Clean and simple. I love it. Much nicer than the orange and blue. This is florida, but seriously. :-\
I like this a whole lot! Damn near made my day. It’s smart.
I love you guys work but am actually a little bummed by this facelift. I love this building and as one of the few remaining older structures I was hoping to see it returned to its original retro look. It is beautiful as it is and just needs some paint stripping, cool awnings, signage and lighting IMO. I find the grey very cold and boring.
Lisa –
Thanks for the comments.
Just wanted to quickly address the argument for paint stripping vs repainting the brick. Because this is a commissioned facelift and there is a very tight budget we needed to paint instead of strip because of two reasons.
The owner can actually do the paint labor himself, keeping cost down, which allows the purchasing of awnings, lights, uniform signage. Also, if the paint on the brick is stripped then you have to deal with a tremendous amount of piping, wires, and conduit exposed. Painting everything out makes that stuff kind of disappear, allowing for a cleaner look, because again it is cost prohibitive at this time to conceal the piping, etc.
I think you’ll find the actually paint colors specified a little warmer than they are represented on the computer, but we can’t guarantee that, of course.
Hopefully that gets you into our heads a little bit on our way of thinking on these 4-5 hour projects.
Thanks again for being a part of the discussion!
Thanks Jason. Keep up the good work.
Talked to Jason and am confidant the project will be a huge improvement. He called worried that my short post reflected unhappiness which was definitely not the case. I have enjoyed all your facelifts and appreciate all the hard work you guys do. As I conveyed earlier your facelift of the flex staff building on Main made me want to purchase the property. Keep the renderings coming!